During the Across the Vast Divide event, it became possible to cast Item Magic spells directly on the chest area of a player if you have that player targeted (later removed).
During the Pillars Made of Sand event, you could now cast Bane and Impenetrability spells on all your items at once by selecting yourself as a target (Item Enchantment Redirection).
During the Lessons from the Past event, Weapon Auras were introduced, replacing the single-item spells. Weapon auras, both buffs and debuffs, are cast on the character and affect all applicable weapons. Debuffs now only last 30 seconds in PvP combat, but last the full duration in PvE combat.